12 Ways to Create A Lead Magnet and Dramatically Grow Your Customer Base

Now that you’ve got your blog up and running with new articles and valuable information for your readers, you need to offer your audience even more high value content. And I’m not talking about simply hitting them with more and more blog posts. Instead, you can keep providing that high value content with a lead magnet.

This is an incredibly simple concept, yet such a valuable strategy for building up your traffic and effectively turning your cold visitors into red-hot customers.

WTC Funnel Flowchart2

What is a lead magnet?

A lead magnet is simply a piece of valuable content in exchange of a visitor’s contact information.

Why should I care?

Offering a lead magnet is much more effective than a simple “Subscribe to my Blog” button or a “Sign up for my Newsletter” call to action. With this strategy, you’ll entice your visitors to willingly provide their email address in exchange for something of high value.. all for free!

Here’s the thing.. This list of email addresses is an absolute must in today’s world of online business. The sooner you’re able to build a list of emails, the sooner and more powerful your sales funnel will become.

Note: We’ll revisit exactly what we’re hoping to do with this list in our next step. For now, we’ll need to start building our list.

Here’s an example..

You may have seen offers like these all over the internet..

Screen Shot 2015-11-16 at 4.43.55 PM

This is technically a lead magnet. However signing up for a free newsletter or subscribing to a blog essentially means one thing in today’s world online. It means you can expect a ton of emails! Although you, as an online business owner may see this offer as something valuable, most people generally don’t want to increase the amount of emails to their inbox.

Rather, a much more effective lead magnet offer is to include some piece of value in exchange for their contact information. See this as a quick example from QuickSprout.Screen Shot 2015-11-16 at 4.38.47 PM

Now this offer delivers incredible value! In exchange for your email address, you will receive a FREE 30 day course to help double your traffic. Who wouldn’t want that?

Now that you’ve got the idea, we’re going to dive into 12 different ways you can create a lead magnet. Before we touch on each type of offer, it’s important to get a few things understood first.

Before offering your first lead magnet, know these 3 tips:

1. Know your audience

It’s important to understand what your audience may gravitate toward. The stronger your understanding of what type of content your audience likes, the better you’ll be able to provide a relevant offer for their highest benefit.

If you already have an archive of articles, you can check to see which ones are the most popular using Google Analytics. Simply head to Behavior > Site Content > All Pages. Then see which posts/pages are the most popular. You can take note of the ones that have received the highest level of traffic by viewing their “Pageviews”.

Google Analytics - Page Views

For more on this step, check out our post on Repurposing Old Content to give you some added ideas. Also, if you’re fairly new to Google Analytics, we cover all the basics over on our video tutorial, here.

Additionally, if there are any posts in your top 5 or 10 that cover a similar category or topic, consider providing valuable content surrounding this topic as a starting point.

2. Be specific

Your offer should be ultra specific and straight to the point. Your audience member is hoping to achieve a desired goal using your specific information. So, provide valuable information that can help them reach their goals quicker and easier.

3. Keep it simple

Your audience should not find your offer too complicated or time consuming. It should be presented in a very simple and clear way. This way your audience will be able to reach their desired end goal faster and have an enjoyable experience while doing so. Make it like a relieving breath of fresh air for your visitor.

Your lead magnet offer should also be simple for you to create. It should not take you a long time to crate your offer. Yet, you will definitely want it to be high quality. So if you’ve got all your content written, but you need help creating your actual lead magnet, you should check out services like Fiverr or Upwork as a great place to start.

Now that you’ve got your topic, let’s take a look at our list that details 12 highly effective types of offers for you to easily create and offer your audience in no time.

Now onto our list..

1. A PDF download of your article
2. Checklist/Cheatsheet
3. Swipe File, templates, scripts, etc.
4. Free trial
5. Coupons and Free shipping
6. Report/Case Study
7. eBooks/Guides
8. Webinar
9. Toolbox
10. A Transcript of a video or audio file
11. An audio download
12. A mini course or email series

Ready to create your first lead magnet?

Even if it’s simply saving a word doc with some text as a PDF, there are tons of ways to create a lead magnet as you’ve seen here.

For now, we’ll go with our first example and create a simple PDF lead magnet to get you started! And honestly, this doesn’t need to be difficult. So, don’t get hung up on this step as even some of the pros out there don’t have the prettiest lead magnets in the world. Seriously, all you need is a simple word doc saved as a PDF. That’s it!

Yet, we still want to be intentional with what we choose to present as a lead magnet as it’s got to be incredibly valuable. This is your chance to make a fantastic impression on your new audience member. After all, this may be the only chance you’ve got to win the hearts of your new audience member. We better make it count.

1. Take one of your existing pieces of content and drop it into a Word doc.

If you’ve written an article, blogged about a certain topic, wrote a review of a product you use, or just about any other piece of written content, take this copy and drop it into a word doc.

Hint: you may have created the initial piece of content in a word doc to begin with. Just use this final edited copy.

2. Make it look pretty

All I mean when I say this is to add some basic formatting:

  • Add headlines where appropriate
  • Add bolded text to make certain pieces pop
  • Add a few bulleted lists or underlined sections
  • Add your businesses’ colors or color scheme
  • Change the size of your headings.
  • Insert your logo at the top and/or bottom
  • Add your company/website’s name in one of the corners
  • Add a cover page with the title of the piece of content clearly stated below your business name and logo

Congratulations! You’ve now got yourself a nice little document to work with!

3. Save as PDF

Hit “Save as..” Select the format, “PDF” and boom! You’ve got yourself a lead magnet!

What about you?

Which lead magnet do you hope to create first for your website? What kind of lead magnet have you seen working well online now? Drop us a comment in the section below and tell us what you think!

Next up

Check it out here in the next step!


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