So, you’ve got a shiny new website and you’ve built out all your important sections… Now what? You need traffic! You need visitors! You need to be discoverable on Google. The truth is, this doesn’t just magically happen. There are a few steps you will need to take in order to speed up this process.
Googlebot, Crawling, and Indexing
The Googlebot is Google’s web crawling bot (sometimes called a “spider”). The process includes these spiders crawling across the internet and gathering data.
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Google has their computers crawl billions of pages on the internet and uses a certain process in order to get important information from your site onto their search network.
An index is the data that Google collects and organizes. Google then analyzes the data on each page and determines the quality of each page. It analyzes everything written as well as where each word is located. It analyzes the hierarchy of importance in bolded words, headers, alt tags on images, etc.
For more information about exactly what Google does, see their support article here.
So, how do you speed up this process and get your site noticed? Here are our top 8 ways to get your website on Google and start getting traffic!
1. Create an XML Sitemap
A sitemap is a document that lists each page of your website. It communicates to search engines when any new content, posts, or pages have been added and how frequently it ought to crawl your site again to see the changes.
In order to create one of these for your WordPress website, the quickest and simplest way is to download the Google XML Sitemaps plugin.
If you need help in learning how to download, install and use plugins for your WordPress site, we have a full tutorial here that can be incredibly helpful to get you up and running in now time! You’ll also see our top 7 plugins that will effortlessly grow your business (and how you should be using them).
2. Submit Sitemap to Google Webmaster Tools
Create a Google account if you don’t already have one and head over to their Webmaster Tools section. You can find them here.
Go to Optimization, then Sitemaps and add the link to your website’s sitemap to Webmaster Tools in order to inform Google about your new site.
And for Bing, you can perform this same step here.
3. Google Analytics
This is one of your number one resources moving forward which you’ll definitely want to get up and running as soon as possible. But, by installing it now, you’ll be able to notify Google of your new website in yet another way. We have a full in-depth tutorial on setting up and getting the most out of Google Analytics here!
4. Submit URL to Google
This only takes a moment and couldn’t hurt. Simply submit your URL in the Webmaster Tools section of your Google account.
And for Yahoo, use the anonymous tool to submit your URL below the Webmaster Tools Sign In page.
5. Create your social channels
By creating your social channels as company pages or personal pages on Google+, Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc., you’ll create some legitimate backlinks to your site. This will create even more links and if you do, or if you don’t have any followers at the moment, the links will still function for your purposes.
6. Post your link onto your social channel’s post updates
Create a Facebook post, a tweet, a pin, etc. including your link and share it publicly. For Pinterest and Instagram, pin or post an image from your website and include a link to it in the description. Do the same for YouTube by creating a video introducing your new website and include the link in the description area.
Also, add a social sharing option to your blog posts such as SumoMe Share in order to spread your name even further.
7. Favorite/Bookmark It
Add your site to larger website networks such as Alltop and StumbleUpon. This will enable you to get your new site’s content in front of thousands! By submitting your website and content, you may reach newer audiences very quickly and for free!
8. Setup an RSS feed with Feedburner
Google has their own RSS management service called Feedburner. Sign into your google account and submit your URL or RSS feed URL into the “Burn a feed” section.
If you have problems accessing Feedburner, see their support section here!
This will, again, notify Google of each time you update your site and post anything new.
Now that your website has it’s XML Sitemap submitted to Google, you may start to see organic traffic from the Google Search Engine Results Page (SERP). A basic strategy is to post new updates on your website or blog section of your site in order to keep your site fresh and relevant. If you have a new product launch or a new feature, write a blog post about it and spread it across the web through social channels and other blogs.
What about you?
What other strategies have you found helpful for getting your site’s traffic up and running?