A Guided Tutorial of Our Most Helpful Search Engine Optimization Tool

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Here is a quick and digestible tutorial that teaches you the ins and outs of WordPress SEO. We’ll answer how it works and the absolute best ways to implement the most valuable strategies so that you can get your website optimized for ranking higher in search engines!

If you’ve never heard of SEO before don’t worry, a lot of people don’t understand it fully, but this video will clearly guide you through the process.

What is SEO?

Search Engine Optimization is a methodology of strategies and techniques used to increase the amount of visitors to a website by getting a high ranking in search results. Getting your website on the first page of a search engine is the ultimate goal. Being on the first page means viewers are more likely to see and click on your website if it’s ranked high and placed above all the other results.

To hear more of our best SEO strategies, check out our article here: The Future of SEO: The Three Cs and How To Implement Them Today.

So how does Google rank pages?

Google promotes authority pages to the top of its rankings. It’s your job to ensure your page is an authority page by creating content that people love and come back to over and over again. Create content that is engaging, interesting, and unique and it will be shared all over the internet through social media. By doing this, over a period of time, Google may pick up on these authority signals and support your page as a more relevant search result.

Getting your content talked about and back linked to is important, but don’t confuse quantity with quality. It is vital to create quality content that your visitors will love. Think about your target market and create content that matches their needs and desires. This strong quality creates sustainable Google rankings.

For more on this, check out our 6 Best Content Marketing Strategies article here: 6 Content Marketing Strategies: How To Rank For Any Keyword [Infographic]

However, creating quality content isn’t the only way to give your website a much better rank. To increase your rankings even more, you can also use a nifty plugin called WordPress SEO by Yoast!

Yoast SEO Plugin

Websites Made Easy WordPress SEO by Yoast

Websites Made Easy WordPress SEO by Yoast

Yoast’s SEO plugin, simply put, helps you write better content. It gives you a snippet preview of what your post will look like in search results. This is important because you are able to see what will be displayed whens someone is searching for your topic. You’ll be able to see whether your title is too long or too short, if your meta description makes sense in the context of a search result, and which exact keywords you’re really targeting all in one place.

Using this plugin will help you not only increase your search relevancy, but it will increase the click through rate (CTR) for organic search results. More people will be more likely to click on your page because you’re now really providing a more targeted and relevant answer to someone’s search query.

How to Install Yoast WordPress SEO

So, in order to install Yoast WordPress SEO follow these 3 simple steps:

  1. Go to WordPress Plugins and Add New.
  2. Then search for WordPress SEO by Yoast.
  3. Click on Download/Install, then Activate, and your done! (You’ll now be able to see the plugin in your dashboard).

With the plugin you’ve got the page analysis functionality which checks simple things you’re bound to forget. For example, it will determine whether your images in your post have an alt tag containing your focus keyword for that post. It also lets you set templates for titles and meta descriptions for all types of pages. This will help you designate your specific targeted keywords. It makes everything simplified. You can now come up with a template and no longer have to think about it! With all of these benefits among many more found in this plugin, your website will have a great start to high rankings within search engines.

WordPress SEO by Yoast Plugin Dashboard

This is just one of many options out there. For even more ways to truly optimize your site, you’ve got to check out our 9 SEO MUST HAVE PLUGINS AND TOOLS. Here!

Three takeaways:

  1. Be Relevant: Understand what kind of content your potential customers are looking for and speak to their needs.
  2. Create Great Content: Create a great site with awesome content that people will truly benefit from and share with others.
  3. Download WordPress SEO by Yoast: Be sure to use WordPress SEO by Yoast Plugin in order to really tighten things up and optimize each piece of content to its fullest potential.

“By creating great and relevant content and making sure it shows as a results will create the best kind of marketing: word of mouth. So, by working smart, you’ll get people sharing and linking to your website in no time!”

I hope you’ve enjoyed these helpful tips and have learned all about WordPress SEO. And if you have, be sure to like and share this article and video with someone you think it could benefit too. Thank you!

And for even more videos like this, you have got to check out our entire master course of step-by-step guided tutorials and tips for growing your business online. Check it out over at www.WebsitesMadeEasy.com now!

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Click Here to Leave a Comment Below 78 comments
Rubin Prinzi - July 2, 2015

Great website, really enjoyed it.

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[…] This is where you choose your domain name, which is your website address. For example, ours is WebsitesMadeEasy.tv. So take your time to think about this. It’s important to get it right. I would also recommend not using any dashes in your domain name because this interferes with SEO. […]

10 Game-Changing Online Business Plugins and Tools - July 16, 2015

[…] Using this plugin will help you not only increase your search relevancy, but it will increase the click through rate (CTR) for organic search results. More people will be more likely to click on your page because you’re now really providing a more targeted and relevant answer to someone’s search query. Check out our full guided tutorial for Yoast’s SEO Plugin here! […]

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[…] next Plugin we recommend you start using is Yoast WordPress SEO. This plugin enables your content to show up higher in search results such as in Google and gives […]

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[…] browsable format. Your users can find your content more easily, and it boosts your website’s SEO. Search Engine Optimization is a whole other video, if you’d like to learn more about SEO we have you […]

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Ryan - January 24, 2016

Ranking a website on Google is a tricky and very sensitive variety of tasks. If you follow all steps from from the beginning, which is building the website, it will be easier for you to rank up. YOAST, as mentioned above, is very powerful tool that helps you chose what will be shown on google search results if your link is one of them.
Great article, great read, thank you for sharing.

Ujwal Pandit - February 5, 2016

First of all, being bored at work does pay well if you have a Smartphone and you browse through blogs.
Amazing information with facts thoughtfully incorporated within. Definitely going to come back for more! :)

Cheng Fu - February 7, 2016

guidelines is everytime results in your life. when you set up goal specially SEO sites your learn may be increase more and more.

Mathew Belden - February 29, 2016

This article gives me a clearer idea as to how I want to go about doing this. Thanks for the great tips.internet marketing

Hr - April 24, 2016

Thank you for your simple tutorial

HENTAIKUINDO - April 30, 2016

Both tools are useful if used properly. Adwords is a great tool with branding and new products. SEO is more like a long term strategy. To test conversions, adwords is very useful and comes in handy while seo targets are not yet reached. It is costly but you get what you pay for. I agree too that seo – if it works could be the winner in the long run.

Powell Joan - May 11, 2016

Yes, SEO is stands for Search Engine Optimization or Search Engine Optimizer.

SEO is the technique of increasing the visibility of a web-site on natural (unpaid or organic) search engine result pages (SERPs).

Zeev - June 23, 2016

Great Post,

SEO has become an important marketing strategy for most of business owner present around the world.

One can use strategies like onsite and offsite to rank higher in search results.

Dan - June 28, 2016

I’d use all in one seo pack instead of yoast…I use that with XML sitemaps and it seems to perform better.

Erfahre die 10 schlimmsten Fehler, welche Du beim erstellen deiner Webseite machen kannst - Dieter Dorfstaetter - Online Marketing - June 29, 2016

[…] A Guided Tutorial of Our Most Helpful Search Engine Optimization Tool […]

JulieanaF - July 11, 2016

Very informative article thank you.

    android - April 26, 2017

    I just read through the entire article of yours and it was quite good. This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post.

Bart - July 18, 2016

Yoast SEO plugin is best for wordpress. really this is great post about SEO. Thanks to share this informative article.

Md Jafar Iqbal - July 24, 2016

My Site Have High Bounce Rate.. How Its Work ??

Johleen Wakefield - July 29, 2016

Great post! I choose to use Yoast rather than any other SEO plugin for all my client sites. It really is the easiest one to use with lots of functionality. I particularly like that you can choose to no follow or no-index a page very easily, and of course being able to adjust the meta content is imperative to good SEO.


[…] A Guided Tutorial of Our Most Helpful Search Engine Optimization Tool […]

​SEO Auckland - August 22, 2016

Search Engine Optimization is a methodology of strategies and techniques used to increase the amount of visitors to a website by getting a high ranking in search results. Getting your website on the first page of a search engine is the ultimate goal.

Julieana Findlay - August 31, 2016

Great read, many thanks!

Julieana Findlay - September 7, 2016

Great article, love using Yoast it makes Search Engine Optimisation so much easier for my clients. Good SEO plugin for those thinking about which one to use.

hasan nuaim - September 11, 2016

Hi mate!! I’m a new visitor of this page. Just came across you blog and felt the needed to say THANK YOU. I’ve no doubt you spend a lot of time to complete this article. I appreciate your hard work. Thanks

    James Stafford - October 27, 2016

    Hey Hasan! We’re so glad you enjoyed it!

Mark - September 29, 2016

Yoast is AWESOME! We use it virtually all our WordPress sites, from an SEO stand point however, the suggestions and color of the lights that it gives aren’t always the most effective. We use the plugin for all it’s capabilities, but use our own judgement and experience on the “amount” of SEO we put into sites.

Great Read. Thanks.

Paul Choong - October 1, 2016

A great piece James. We alternate between Yoast and AllinOne SEO plugins. Each has it’s pros and cons. We find Yoast having a lot of features but AllinOne is cleaner. So depending on the project on hand, we’ll select the best for it’s job.

Mohamed - October 2, 2016

Hiring a Search Engine Optimization Agency can make or break your company. A good SEO Expert can lead you to be successful , but a bad one can paralyze any existing search traffic you get. It is important to choose carefully, as new Digital Marketing Agencies are popping out every day and you can be overwhelmed, tempting you to simply hire the first company you contact or the one that sends in a cheap proposal. But if you do so you may not hire the right firm to meet the needs of your business.These tips will help you hire the Best SEO Agency

Ron James McVeigh - October 5, 2016

Hi James,

There are lots of opinions on this one but which, based on your experience, do you think works better — All in One SEO or Yoast?

And do you have any suggestions as to the best settings?


Ron James

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[…] SEO (Search Engine Optimization) is a whole topic in itself and we have a great video for you if you’d like to learn all about it! […]

Faye Mikasa - October 14, 2016

I have a blog but I really don’t know what Yoast can do. But thanks to you for explaining it here in this article, I understand it very well. Now I know what Yoast plugin can do to my blog and how it can help my content. Thank you!

Mark Abrim - October 20, 2016

Hello! I was amazed when I saw yoast. But before I use it I check first their website so I can view the tutorials. This is very helpful to monitor your sites and to SEO beginners like me.

Ben McDavid - October 21, 2016

Great side bonus to the Yoast plugin is that the metadata tags it helps you setup create your share cards for social media. Nice critical bonus there.

Nancy - October 26, 2016

Really enjoyed your article. Well researched and great content shared. I too love Yoast SEO. It’s a very useful plugin that I use on all my and clients’ websites. I would also suggest that a strong social presence be developed along with the ranking of your website. Social presence is a very powerful tool and it’s amazing what a little social sharing does to ones’ ranking.
Keep up the good work. Looking forward to reading more of your articles.

arman pathak - November 2, 2016

For a long I am looking for this kind of so thanks for sharing this with us and I love to share this with all my friend also.

kailash joshi - November 2, 2016

so thanks for sharing this with us and I love to share this with all my friend also.

armanpathak - November 5, 2016

I like your post!!!!!!
it’ very helpful for my business if you have some more knowledge .

Andre - November 5, 2016

Your article is really helpful and informative for search engine ranking. I appreciate it. Thanks

Wilson - November 7, 2016

Great Post, Excellent Read! Love the Plugin….

Jerry - November 8, 2016

A very comprehensive article which provides not only an overview of SEO but also identifies some great tools and resources that can be of great value to a SEO practitioner. I also really appreciate that it highlights the extreme value of great organic content as without it many SEO activities will not bear fruit.

Ravi - November 11, 2016

Thank you very much for the information i really appreciate it. keep it up

ujwal pandit - November 18, 2016

First of all, being bored at work does pay well if you have a Smartphone and you browse through blogs. Amazing information with facts thoughtfully incorporated within. Definitely going to come back for more! :)

About Me - November 20, 2016

Yoast SEO is a good easy to use plugin. I mainly use it for adding Meta Data to all my pages and posts, and also to change the permalinks on my WordPress site.
You can also use it to no-index and no-follow, but that is a whole other topic in itself.

johnnychenseo - November 21, 2016

Yoast seo I love because it just helps so much with the metadata and the serp results. well written article. Thank you.

Alex Furfaro - November 22, 2016

The bulk URL organizer is a great page to be able to backcheck all of your work. One look through that page and you can quickly tell there are titles and meta data you need to update. Having to click through to edit every page would take forever on large sites.

Todd Daugherty - November 28, 2016

We use Yoast SEO on our company website. Always have loved the plugins that he puts out..

skgupta - December 14, 2016

Really Good Post. thanks for writing this article

posicionamiento web - December 21, 2016

Una guía interesante y útil en tema se sabe que es el seo pero hay que entender mas a fondo que características posee, que ventajas y desventajas existen etc entre otros temas caudales

James Korbin - December 26, 2016

I have been a great fan of Yoast SEO plugin for all of my wordpress blogs. I rank relatively easy for the low competitive keywords with proper on page search engine optimization.

Nick - December 28, 2016

Great article.
Yoast is the best choice for me and the websites that I host. Much easier than anything else.

Elfje - December 28, 2016

Very well explained. I really appreciate the insight here in this post and confident it’s going to be helpful to me and many others. Thanks for sharing all the information and tips.

johnnychenseohouston - January 7, 2017

Yoast is definitely my #1 still. Love how we can tell google what to show on the SERP.
Great article.

Nick Pelly - January 19, 2017

Yoast is a definite must for anyone that wants their website to rank. Thanks for posting.

victor rivera - January 20, 2017

I’m a big fan of Yoast as well but I have heard from several people that they are having issues with the site map feature. I think this doesn’t happen all the time but I do hear it quite a bit. Maybe user error…..

Moazzem - February 12, 2017

These tools are helpful for search engine optimization. Yeast and All-in-One both plugins are good for seo. Thank you for share.

Mark - February 22, 2017

Thanks for the article already use Yoast very powerful plugin is setup correctly. But always remember it is not going to do the whole task of getting your rankings up there what you do with links and content (as said above) is also important. Maybe one point I would like to make is google likes google.

alvin kelliher - March 8, 2017

Great discussion – For my two cents , if your business are looking for a service to merge two images , my husband encountered a tool here https://goo.gl/iayjta.

Marcos Sampaio de Melo - March 8, 2017

Many thanks for sharing this great content.

Marcia Cardoso dos Santos - March 14, 2017

Graet article! Very helpful information to apply on my project

SEOHoustonPros - March 15, 2017

Use Yoast on all my websites. Definitely a go-to tool for our online endeavors

SEOdanmark - March 28, 2017

Nice and quick overview with the possibility to dive into the subject. I’ll definitely come back to this and read the other sites.

Best regards

Francis Jackson Howard - March 29, 2017

I very much appreciate the insight. It’s going to be helpful to me and many others. Do you have any other sources for me to read further and to be able to dig a little deeper?

Townsville Flowers - April 27, 2017

Thank you for this informative post.

Michael - April 28, 2017

Hands down Yoast is my go to for SEO work. I’ve experimented with a lot including All in One SEO, but I have to say Yoast is Great. Very simply to use, and in fact, I refuse to take anybody aboard that doesn’t have a wordpress theme. Great read my friend, thank you for contributing!

Abbey Jackson - April 30, 2017

Excellent post very useful. Thank you!

RankReliefSEO - May 1, 2017

Thank you for providing value! Gained a lot of foundational understanding from this article.

Jeremy Halloway - May 17, 2017

This was an awesome with helpful content. I believe in professionals so this is a very useful article for everyone. Thank you very much for sharing..

Korku Hikayeleri - May 26, 2017

Thank you. Very good.

Hobart Flowers - June 3, 2017

Thank you for this good information.

Paul - June 9, 2017

This is an interesting article about google seo and how to rank your pages. I got some interesting insights into this and some useful tips within the article itself so thanks

Grace - June 25, 2017

I always use Yoast SEO for all my websites. It is user friendly and clearly states any deficiencies in your site which can be improved on. Great insights on SEO for Google. Thank you for your article.

Matthew - July 4, 2017

Thank you very much for the step by step action plan..very insightful. Yoast is hands down the top plugin to use, great recommendation. Thanks again!

InternetOptimizedMarketing - July 24, 2017

Yoast SEO a must have for any WordPress site trying to implement search engine optimization. With features such as permalinks, being able to nofollow and noindex pages and XML sitemaps it is a must have. I always install Yoast on all of my WordPress websites.

Adit - August 1, 2017

A great introduction to SEO! We use a lot of this info at Adit for our clients to better explain how SEO works.

Fabiana - August 27, 2017

Great content and I am very happy to have Yoast on my blog as it facilitates our life.

Fabiana - September 17, 2017

When it comes to SEO, the Yoast plugin is without a doubt the best of all time. I like it very much and I use it in all projects.


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