Here is a quick and digestible tutorial that teaches you the ins and outs of WordPress SEO. We’ll answer how it works and the absolute best ways to implement the most valuable strategies so that you can get your website optimized for ranking higher in search engines!
If you’ve never heard of SEO before don’t worry, a lot of people don’t understand it fully, but this video will clearly guide you through the process.
What is SEO?
Search Engine Optimization is a methodology of strategies and techniques used to increase the amount of visitors to a website by getting a high ranking in search results. Getting your website on the first page of a search engine is the ultimate goal. Being on the first page means viewers are more likely to see and click on your website if it’s ranked high and placed above all the other results.
To hear more of our best SEO strategies, check out our article here: The Future of SEO: The Three Cs and How To Implement Them Today.
So how does Google rank pages?
Google promotes authority pages to the top of its rankings. It’s your job to ensure your page is an authority page by creating content that people love and come back to over and over again. Create content that is engaging, interesting, and unique and it will be shared all over the internet through social media. By doing this, over a period of time, Google may pick up on these authority signals and support your page as a more relevant search result.
Getting your content talked about and back linked to is important, but don’t confuse quantity with quality. It is vital to create quality content that your visitors will love. Think about your target market and create content that matches their needs and desires. This strong quality creates sustainable Google rankings.
For more on this, check out our 6 Best Content Marketing Strategies article here: 6 Content Marketing Strategies: How To Rank For Any Keyword [Infographic]
However, creating quality content isn’t the only way to give your website a much better rank. To increase your rankings even more, you can also use a nifty plugin called WordPress SEO by Yoast!
Yoast SEO Plugin
Yoast’s SEO plugin, simply put, helps you write better content. It gives you a snippet preview of what your post will look like in search results. This is important because you are able to see what will be displayed whens someone is searching for your topic. You’ll be able to see whether your title is too long or too short, if your meta description makes sense in the context of a search result, and which exact keywords you’re really targeting all in one place.
Using this plugin will help you not only increase your search relevancy, but it will increase the click through rate (CTR) for organic search results. More people will be more likely to click on your page because you’re now really providing a more targeted and relevant answer to someone’s search query.
How to Install Yoast WordPress SEO
So, in order to install Yoast WordPress SEO follow these 3 simple steps:
- Go to WordPress Plugins and Add New.
- Then search for WordPress SEO by Yoast.
- Click on Download/Install, then Activate, and your done! (You’ll now be able to see the plugin in your dashboard).
With the plugin you’ve got the page analysis functionality which checks simple things you’re bound to forget. For example, it will determine whether your images in your post have an alt tag containing your focus keyword for that post. It also lets you set templates for titles and meta descriptions for all types of pages. This will help you designate your specific targeted keywords. It makes everything simplified. You can now come up with a template and no longer have to think about it! With all of these benefits among many more found in this plugin, your website will have a great start to high rankings within search engines.
This is just one of many options out there. For even more ways to truly optimize your site, you’ve got to check out our 9 SEO MUST HAVE PLUGINS AND TOOLS. Here!
- Be Relevant: Understand what kind of content your potential customers are looking for and speak to their needs.
- Create Great Content: Create a great site with awesome content that people will truly benefit from and share with others.
- Download WordPress SEO by Yoast: Be sure to use WordPress SEO by Yoast Plugin in order to really tighten things up and optimize each piece of content to its fullest potential.
“By creating great and relevant content and making sure it shows as a results will create the best kind of marketing: word of mouth. So, by working smart, you’ll get people sharing and linking to your website in no time!”
I hope you’ve enjoyed these helpful tips and have learned all about WordPress SEO. And if you have, be sure to like and share this article and video with someone you think it could benefit too. Thank you!
And for even more videos like this, you have got to check out our entire master course of step-by-step guided tutorials and tips for growing your business online. Check it out over at WebsitesMadeEasy.tv now!