When building a successful and profitable business online, it’s important to stay focused on your goals. It’s important to understand the difference between working on something and working toward something. Having an intentional focus on each task that’s working toward a clear goal is what will make the difference to your success.
Your success depends on focusing your attention on things that matter, rather than simply staying actively busy on things that aren’t aligned with your goals.
So, how can you have this intentional focus? You need to know and set your goals first. Then you can set your steps in order to achieve them.
So, to get you focused, set goals that are SMART.
Specific goals enable you to better focus your attention. If you’re lacking a specific goal, your attention may be too broad and spread out with too many possible tasks at once.
For example, if you say, “I will increase my revenue by selling more items.” That’s not specific enough. You’ll need to better define your goal so that you can better narrow your focus.
Rather, you can say..
“I will increase my revenue by selling 10 more items each week.”
This little change makes all the difference. Now, it’s become more tangible. Now we’re getting somewhere.
Specific goals lead to specific actions, which once understood, will help you actually reach your goals and stop wasting time. So, be as specific as possible.
Your goals ought to be measurable. This way, you’ll have a better understanding when you actually achieve your goal.
It’s important to have measurable data when understanding how well or how close you are to reaching your goals.
For example, if you were to say, “I want my blog to be more popular,” this is hard to measure. What constitutes a popular blog? Would you measure page views, unique visitors, number of comments, number of backlinks? This can be rather subjective and thus, hard to measure.
Rather, you can consider measuring with hard data sets and specific numbers such as sales quantity, revenue $ amounts, margins and percentages, etc.
“I will increase my revenue 20% by selling 10 more items each week.
A goal is only attainable if you believe in yourself. You must know that you have what it takes to reach your goal.
I always recommend going big; to set your bar high and aim for the stars. But, your goals should be attainable for a few reasons. You must be realistic with yourself, where your business or website is at today, and where you believe you can go in a short period of time.
Your long-term goals are one thing (and you should definitely aim big), but these shorter-term goals should be reachable. However, that doesn’t necessarily equate to being easy.
You might say, I want to have 100,000 new subscribers to my blog by New Years! This is a huge feat and I applaud your enthusiasm. However, you need to be realistic. Otherwise you may find that the goal is unattainable, you may get discouraged, and you may become de-motivated.
A goal that’s a somewhat insurmountable goal may end up backfiring on you. If you epically fall short, your energy may be deflated and your productivity shot.
Rather, you can say, “I want to have at least 10,000 subscribers by December 31st. This may be an attainable goal for you! If you find that it’s too easy and you reach your goal by April, re-adjust and keep going!
“I will increase my revenue 20% by selling 10 more items each week. Last quarter my revenue was up 15%, so I know I can do it!”
Align your goals with what you already love to do. For your business goals, this one is simple.. Your business goals should align directly with your business. For your personal goals, they should be a vision of what you hope to personally achieve or become.
If your goals don’t align with your beliefs, what you hope to be in life, and what you hope to accomplish, then why would those be your goals?
Instead you ought to make your goals about what you are passionate about. They should be relevant to the lifestyle you want to live by.
“I will increase my revenue 20% by selling 10 more items each week. I will sell our core product that I am already selling. Last quarter my revenue was up 15%, so I know I can do it!”
All your goals should have deadlines. This is because, goals that are time sensitive force you to get things done. One great way to stay organized and focused is through a content calendar. We show you 5 of our favorite content calendar tools in this article here!
Without deadlines, it can become easy to put goals off where they will eventually be forgotten and die. It’s a great idea to start setting some short-term milestones along your way to keep you accountable and help you measure the process.
You’ll be able to see the date on your calendar creeping up on you. By day 5 out of 10 for a given project, you should be able to see how well you are progressing, to see if you are on the right track, and to re-adjust if need be.
“I will increase my revenue 20% this quarter by selling 10 more items each week. I will sell our core product that I am already selling. Last quarter my revenue was up 15%, so I know I can do it!”