Is there something about your blog that’s just not quite right? Are you finding it hard to connect with readers and keep your bounce rates down? It may not be your product or service that’s the problem. It may not even be your content at all! Your blog’s image may just be slightly off. Consider these three tips that may help improve your blog’s image.
Have you ever looked at a blog or website and thought that there was something off about it? There doesn’t necessarily have to be any obvious error to make it seem like it’s missed the mark. It may even be a particular photo or article. Yet, something still seems strange and you just can’t put your finger on it. This happens all the time in the WordPress world and we’re here to give you a few quick tips to ensure it isn’t happening to your blog.
1. White Space
White space is an aspect that can make or break a blog. No matter how great your content or photos are, if your webpage looks cluttered, your readers will miss out on valuable information. Wichita State University conducted a research study that concluded that correctly utilizing white space in a publication effectively increases reading comprehension.
White space, otherwise known as negative space, is the space between the columns of an article, the lines of text or the space between the graphics. When used correctly, white space works as a breathing room for the eye. When page layouts are more simple and utilize white space as a tool, ideas are communicated more clearly thus leading to a positive customer experience.
When readers come to your page, they already have an idea of what they are looking for and how to find it. If a design is too cluttered, they may miss valuable information. White space can help draw attention and focus to the exact information or graphic you want your readers to see. Refusing to use white space may ultimately lead to a higher bounce rate and a negative consumer experience.
2. ATrustworthy Design
How many times have you looked for a product online on Amazon or Ebay and scoured websites for reviews before you made your purchase? According to a study conducted by Search Engine Land, 72% of consumers trust online reviews as much as they trust personal recommendations from friends and family members. So what can you do to make your readers trust you? What it ultimately comes down to is how to make your blog look reputable and trustworthy.
In order to make your website look trustworthy, you need to ensure readers that you will not let them down. The way to start is to deliver clear, high quality content. Beyond that, you need to emphasize your personal brand. If you’ve ever been published or featured on another trusted blog, link your readers. Don’t flaunt your accomplishments, but rather increase your credibility by delivering great content and consistently backing up that great content.
3. The Author Biography
The third and final tip we have for WordPress bloggers is to create an author biography. This tip may go hand in hand with tip 2, but having a face and blurb about the author will go a long way in connecting with readers. Blog posts do not need to be about your achievements, but it is important that your readers know who you are. It is so important to be transparent in your background, ambitions and experiences. This will help ensure a personal connection with your readers.
One easy way to implement this tip would be to create an “about me” page to your blog if you don’t already have one. It’s important to let your personality shine through the screen while you talk about what you believe in and why you’re writing.
What about you?
We hope these quick tips have helped you make your blog a little more personalized and clean cut. By utilizing these tips you may just change your blog’s image to someone who just couldn’t put their finger on what was missing. Good luck and happy blogging!