How to Write Engaging Content and Master The Blog Post

WTC Funnel Flowchart1Here we are at the very beginning of our sales funnel. This is the place where all your new traffic will land. This is your chance to make an outstanding first impression. It may be the only chance you have to truly capture attention and turn your new visitor into a member of your audience (and ultimately a paying customer).

That is why it’s so important to master producing great content that both delivers incredible value while also encouraging engagement.

Note: We have two awesome resources for you to check out. Each of these help to make sure you’re writing valuable blog posts, but also successfully grabbing attention. Check them out!

  1. 50 Brilliant Blog Post Ideas For Your Next Article
  2. Multiply Your Content With Our 78 Top Performing Headlines

Little guy jumping out of cicrcle-1The goal of our blog..

The aim here, when creating blog posts, is to create engaging content which encourages your visitor to continually return to your blog again and again.

While we have a visitor continually coming back to our blog, we’ll aim to cultivate that visitor and turn them into a lead. We’re hoping to capture their contact information so we can continue to reach out to them again and again more directly through emails and social updates.

Before we jump into our next step of capturing our new visitors, we’ll need to create some initial content surrounding our business and product/service.

Check out this video to creating your first blog post with WordPress here!

And if you don’t yet have a website created, be sure to check out all our video tutorials that will get you up and running in no time over at

Start Getting Traffic

Now that you’ve got some awesome content created, we’re ready to start sending traffic over to our posts! There are a number of ways to do this, but the most popular choices right out of the gate are through the following:

  1. Social media advertisements through Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Snapchat, etc.
  2. Social media organic reach
  3. Search Engine Optimization (SEO)
  4. Creating more blog posts
  5. Advertising on search engines
  6. Email marketing (if you already have a list of emails built)

This is just the beginning for your content…

We have an entire series dedicated to mastering engaging content through our 6 Step Content Marketing Series. If you’re serious about taking your content to the next level, you’ve got to check this out!

Little guy in circle 2A Note About Paid Advertisements..

When starting out, it’s likely that you will have little to no audience. Luckily for us there are ways to begin gathering traffic for an incredibly low cost. We can do this through running advertisements.

When running ads to your posts, it’s important to understand the value of your average customer. Knowing this metric will allow you to determine exactly how much you can pay for traffic without loosing money (also known as your customer acquisition cost or CAC).

For help on determining your Customer Acquisition Cost (CAC), check out Ometria’s guide, here.

Note: These metrics only apply to those who have existing traffic and have already made sales on their site. If you’re just getting started out, you don’t need to worry about these right away. You can start with a few key strategies to get your name out there.

In addition to paid advertisements, you can check out our article which details 7 ways to grow your audience without spending a dime. Check it out here!

Now we’re ready for…

Step #2: The Lead Magnet

Now that we have a strategy to write incredible content and begin gathering traffic to our blog, we’re ready to move onto the next step. We’re ready to begin capturing our traffic and directing them along our funnel toward becoming a real paying customer.

We can begin this process by using Lead Magnets.

Check it out here in the next step!