Whether you’re a beginner or a seasoned pro to WordPress, navigating the online landscape can be a daunting task. One of the most common questions we get is how to turn traffic into customers.
For most website owners, gathering traffic can be awfully difficult. Not to mention turning them into actual buying customers! But, I want to tell you a little secret..
Are you ready?
After our quick 7 step course, you can finally say that you’ve FINALLY found the roadmap to master a successful business online!
Did you read that right? Let it sink in!
You’ve finally found the pot of gold at the end of the rainbow! Using our system as described in these next 7 steps can transform your business online forever. It did for us.. Now we want to share it with you.
We’ve introduced our WTC system to guide you toward building a successful business online. We’ve covered how to optimize your Website and start gathering Traffic, but now we want to cover the absolute most important piece of our system: Turning Traffic into Customers.
What we’ve put together is a step-by-step process that essentially turns cold traffic into real buying customers in just 7 steps. The best part is that each step can be done very simply and without needing much experience at all.
Even though our system may be simple to pick up and implement with little experience, the steps are the same process that large companies, solo entrepreneurs, and successful mom and pop shops alike have all mastered. And now we’d like to share it with you!
First of all.. we want to describe the 3 ways to grow any business as described by Jay Abraham (an American businessman, author, and speaker). He describes that there are only 3 ways to grow a business:
- Increase the number of customers
- Increase the average transaction value per customer
- Increase the number of transactions per customer
If you are able to increase any one of these three pillars, you will be able to increase your revenue and begin to take your business to the next level.That’s what this system is all about. WTC.. Traffic > Customers
Before we can begin turning traffic into customers, we need to gather traffic in the first place! The answer to this dilemma may surprise you…
You do not have a traffic problem.. You may have a problem with your business model, your offer, or your products. But, you do not have a traffic problem.
Traffic is everywhere. There are audiences everywhere lining up down the street and around the corner. It’s up to you to build your presence in any of the traffic spaces. Whether it’s through blogging, social media advertising or organic posting, email marketing, search engine optimization, or banner advertising, your business and brand must have a presence.
Traffic can be gathered and sent to your page in dozens of ways, but traffic that sticks is what we’re after.
Note: We cover all about how to truly capture traffic from these various sources over on our website at WebsitesMadeEasy.tv so, be sure to check that out.
After we’ve begun gathering traffic, we need to warm up this cold audience and turn them into real buying customers.
We do this by leading them through our sales funnel. That’s what this series is all about. We’ve identified 7 steps that must take place when moving from Traffic > Customers.
The steps are as follows:
- Blog Post
- Lead Magnet
- Opt-in form and Email Marketing Automation
- Lead Page and Thank You Page
- Profit Maximizer and upsell offers
- Return Path
This is a flowchart that leads cold traffic further along the path toward becoming a high value paying customer.